Churn tells only part of retention story.(News)

From: RCR Wireless News | Date: May 22, 2006 | Copyright information

Byline: KELLY HILL

In the past few quarters it seems as if nearly every carrier has had a new customer record to crow about: best-ever net new subscribers, lowest-ever churn. According to CTIA, the wireless industry added nearly 26 million net new customers in 2005, its highest year of growth ever.

But despite all the earnest talk at wireless conferences about how much growth is ahead for the wireless industry, a closer look at the numbers shows that much of t...

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