Payless ShoeSource Partners With American Ballet Theatre, America's National Ballet Company(R), in Co-Branded Collection of Dance Footwear and Accessories.

PR Newswire | May 22, 2006 | Copyright

America's Leader in Children's Footwear and in Dance Shoes and America's National Ballet Company Sign Letter of Intent to Form Alliance; Co-Branded Dance Shoes is Next in Payless House of Brands Strategy

TOPEKA, Kan., May 22 /PRNewswire/ -- Payless ShoeSource, the leader in children's footwear and dance shoes in the U.S., and American Ballet Theatre, America's National Ballet Company, have signed a letter of intent to launch an American Ballet Theatre co-branded line of authentic ballet shoes and accessories to be available exclusively in Payless stores and on ...

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