King Arthur's Court offers royal treatment; attentive service, extensive advertising campaign gives retailer the edge. (Retail Profile) (Company Profile)

From: Playthings | Date: November 1, 1993| Author: | Copyright information

Leonard and Clair Rosenbaum's King Arthur's Court has established itself in Cincinnati, OH's highly competitive toy market. The Rosenbaums and their son Tom emloy agressive and service-oriented marketing principles in managing their business. The Rosenbaums have a 15,000-entry direct mailing list, advertise on radio and sponsor local activities and support the charities. The toy store owners' philosophy is based on personal service. Toy deliveries and gift wrapping are among their valuable services, and a critical product selection brings King Arthur's Court ahead of the competition.

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