Sposato, Stephen and William A. Smith. Radio: A Post-Nine Eleven Strategy for Reaching the World's Poor.(Book review)

From: Communication Research Trends | Date: March 1, 2006| Author: | Copyright information

Sposato, Stephen and William A. Smith. Radio: A Post-Nine Eleven Strategy for Reaching the World's Poor. Lanham, MD: University Press of America, 2005. Pp. xxvii, 243. ISBN 0-7618-3254-8 (pb.) $32.00.

We often think that headline innovations like the iPod and Ebay will change the world. And they do for middle and upper class millions in the top tier countries. For the billions of the poor in the rest of the world, the Internet and the web may not be in their vocabularies, much less in their homes. This book makes the case that broadcast radio is still the only real medium that ...

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