Youth quake: Latin America's millions of young consumers are drawing multinationals in to build brands--and to create new products for export to the emerging world.(MARKETING)

Latin Trade | May 1, 2006| | Copyright

In 2000, U.S. credit-card giant MasterCard began the global rollout of its virtual payment card, for online, mail or telephone purchases, with Unibanco, Brazil's third-largest private bank. Virtual Card is now in 120 markets worldwide, the company says. A year later, MasterCard went back to Latin America, this time to Mexico, for the global launch of mc2, a card with a curved design, see-through pattern and bold colors.

More recently, the credit-card company chose Latin America to introduce MC Black, a card with premium services, including 24-hour personal ...

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