Pontiac aims to build excitement again; New products, marketing not yet reflected in sales.(marketing of automobile )

From: Automotive News | Date: May 15, 2006| Author: | Copyright information

Byline: Dale Buss

"Revive Pontiac'' has been on General Motors' to-do list for decades. Even as other GM brands became nondescript and the company's market share tumbled, GM executives insisted they could build excitement around Pontiac again, as they did in the muscle-car era of the 1960s.

Pontiac is enjoying a rebirth of its products, its marketing, its brand image and its showroom sizzle. For now, though, those gains have yet to show up in sales figures.

The brand has created buzz-building tie-ins with properties ranging from Google to Oprah Winfrey's TV show. ...

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