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Pontiac aims to build excitement again; New products, marketing not yet reflected in sales.(marketing of automobile )
Automotive News
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May 15, 2006|
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COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Dale Buss
"Revive Pontiac'' has been on General Motors' to-do list for decades. Even as other GM brands became nondescript and the company's market share tumbled, GM executives insisted they could build excitement around Pontiac again, as they did in the muscle-car era of the 1960s.
Pontiac is enjoying a rebirth of its products, its marketing, its brand image and its showroom sizzle. For now, though, those gains have yet to show up in sales figures.
The brand has created buzz-building tie-ins with properties ranging from Google to Oprah ...
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10 GREAT ESTATES FEATURED IN BOOK.(AT HOME)
Newspaper article from: Albany Times Union (Albany, NY)
; ...estates, established by Robert Livingston, first lord of Livingston Manor. In Dutchess County, there...Catherine Murray Bowne Suckley, and Mills Mansion in Staatsburg, home of Ogden Mills and Ruth Livingston Mills. And in Hyde Park, Dutchess...
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SWING BAND SLATED FOR OUTDOOR CONCERT.(Living Today)
Newspaper article from: Albany Times Union (Albany, NY)
; ...Swing Band, as part of the Michelob and First National Bank of Rhinebeck Concert Series, will perform at Ogden Mills and Ruth Livingston Mills Memorial State Park, on Friday at 7 p.m. The park is located on Old Post Road in the hamlet of Staatsburg...
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ANTIQUE APPRAISALS TODAY.(LIFE & LEISURE)
Newspaper article from: Albany Times Union (Albany, NY)
; ...STAATSBURG -- Friends of the Mills Mansion in this Dutchess...and Appraisal today at Mills Mansion Historic Site...benefit the Friends of Mills Mansion restoration and...Arts mansion, built by Ogden and Ruth Livingston Mills as a country home...
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ON THE INSIDE, LOOKING OUT
Newspaper article from: The Record (Bergen County, NJ)
; ...Rhinebeck are two public house museums, the Mills Mansion and Wilderstein. The Mills Mansion is an 1895 beaux-arts country...architect Stanley White for millionaires Ogden and Ruth Livingston Mills. The Wilderstein, once owned by a cousin...
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HUDSON RIVER NAVIGATOR MAKES WAVES.(CAPITAL REGION)
Newspaper article from: Albany Times Union (Albany, NY)
; ...provided Scherer the caretaker's cottage at the Mills Mansion, a state historic site in Staatsburg...1895 beaux-arts mansion, which was the estate of Ogden and Ruth Livingston Mills. He identified economic development, natural resource...
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A 'MILLION DOLLAR VIEW' FOR HV'S NEWEST LOTTERY MILLIONAIRES
News Wire article from: US Fed News Service, Including US State News
; ...York Lottery on the steps of the Staatsburgh State Historic Site. The Site is home to the Mills Mansion, the country home of Ogden and Ruth Livingston Mills, built in 1895-96. The Staatsburgh Site is also credited with offering "Million Dollar...
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The Project.(restoring historic dwellings)(Brief Article)
Magazine article from: Country Living
; ...acre Staatsburg, N.Y, estate of financier Ogden Mills and his wife, Ruth Livingston Mills. While humble in comparison to the property...century-old home, now a part of New York's Mills Mansion State Historic Site, underwent a long...
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Montgomery Calendar; Community Events
Newspaper article from: The Washington Post
; ...Washington Irving's Dutch cottage; painter Frederick Church's Persian-influenced Olana and the Ruth Livingston and Ogden Mills Mansion. 1:15 p.m., Holiday Park Senior Center, 3950 Ferrara Dr., Wheaton. Free. 240-777-4999...
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Obituary: Ogden Phipps Racehorse owner and breeder out of the world of Scott Fitzgerald
Newspaper article from: The Independent - London
; ...cobbler from Scotland. Ogden's grandfather Henry...estimated worth of $1bn. Ogden Phipps himself was chairman...His mother, Gladys Livingston Mills, had owned the renowned...seemed to catch hold. Ogden Phipps was to race the...
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Ogden has opportunity
Newspaper article from: The Topeka
; ...building inspector Patrick Livingston and city attorney Colt...Vince Kramer has been the Ogden city clerk since 1991...Commercial utilities in Ogden are provided by Western...tax levy is 32.502 mills. Budgeted 2001 expenditures...temporary improvement note. Ogden has been undergoing a...
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