MONEY IN THE BANK: SELLING CELLS; Eager to tap potential $1B market, cord-blood storers target moms.(ViaCord Blood Cord Service)

From: Advertising Age | Date: May 15, 2006| Author: Cuneo, Alice Z. | Copyright information

Byline: ALICE Z. CUNEO

The only industry that can honestly say it has a once-in-a-lifetime offer is pushing into the ranks of the billion-dollar direct-to-consumer health-care marketplace.

A number of the nation's cord-blood banks, which freeze blood from a placenta and umbilical cord to use in case of a baby's future illness, are upping marketing expenditures that already more than doubled since 2001 to $4.2 million last year, according to TNS Media Intellig...

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