Enrollment management grows up: five enrollment managers share their current approaches.

From: University Business | Date: May 1, 2006| Author: Kurz, Kathy; Scannell, Jim | Copyright information

IF IT'S TRUE THAT ENROLLMENT MANAGEMENT (EM) WAS born on the East Coast sometime in the early to mid-1970s (Boston College lays the strongest claim), then the process would be "30-something" today. EM has certainly evolved and, if it is to remain relevant, should continue to evolve as institutional needs change and as institutions themselves change.

As Dennis O'Brien, former president of the University of Rochester (N.Y.), said in his inaugural address more than 20 years...

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