Internet postage is here: what a charge for ensuring "you've got (legitimate) mail" means for colleges and universities.

University Business | May 1, 2006| | Copyright

THE E-MAIL MARKETING COMMUNITY is still quaking over recently announced plans by America Online and Yahoo to begin charging internet postage for optional "preferred e-mail" service, which would enable company e-mails to breeze past the spam filters of the two e-mail service providers.

"This is good for consumers and businesses," says Ted Leonsis, AOL's vice chairman. "If e-mail costs a little money to send, then legitimate companies have an incentive to send less of it, which means less mail in your inbox. On the other hand, if businesses are sure that their mail ...

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