Gift Shoppers Started First Half of 2006 with a Bang; Early indications point to strong gift buying in 2006 reports Unity Marketing.

Business Wire | May 11, 2006 | Copyright

STEVENS, Pa. -- Despite rising gas prices, gift shoppers spent on average $407 buying gifts during the first quarter of 2006, including $168 for gifting holidays and $239 on gift occasions, like birthdays, anniversaries and other celebrations. Purchases of gifting accessories, such as gift cards, gift bags and gift wrap, added an additional $19 to the total, bringing the average amount spent on gift giving to $426.

If gift purchasing continues at its current rate, shoppers could spend as much as 10 percent more buying gifts in 2006 over 2005's average of $1,934, ...

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