Managing the costs of expatriation: they may be greater than you think.(Fletcher Core)

Strategic Finance | May 1, 2006| | Copyright

Fletcher Core, the world-renowned manufacturer of snowboards and snowboard equipment, is considering global expansion. The Colorado-based company's products have become quite popular in Europe. Fletcher analyzed this popularity by combining the art of geography with the science of information systems within a geographic information system (GIS).

Using analyses of GIS templates and output, Fletcher decided to expand operations into Europe by building a distribution center in Garmisch-Partenkirchen, Germany. This location gives Fletcher easy and complete access to the ...

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