Wisconsin brewers feeling effects of 'alcopops' backlash.

From: The Milwaukee Journal Sentinel (Milwaukee, WI) | Date: May 7, 2006 | Copyright information

Byline: Tom Daykin

May 7--Janet Gifford pays little attention to advertisements for Mike's Hard Lemonade, a sweet, lemon-flavored concoction that comes with an alcohol kick. Gifford, 21, a Marquette University senior, just knows what she likes -- and that doesn't include the somewhat bitter taste of beer. "I like fruity things," said Gifford, who also drinks Smirnoff Ice. Smirnoff Ice, Mike's, Bacardi Silver and similar drinks have a malt base, like beer, but are flavored in ways that give them a taste more akin to sweetened cocktails than a Budweiser. That ...

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