 "Waterbury Republican-American (Waterbury, CT)")
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Name stays, everything else goes: Magazine resurfaces with different outlook.
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Byline: Anusha Shrivastava
May 5--HARTFORD -- For marketing consultant Michael Guinan, buying a business magazine was both an investment opportunity and a chance to increase coverage of business news, a segment he believes is underserved in the state.
"You can get a daily dose of news via e-mail and on television, but we plan to go deeper than that," said Guinan, publisher and editor-in-chief of Connecticut Business Magazine, scheduled to relaunch next week. ...
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Applying general research techniques to new magazine development. (Point of View) (column)
Folio: the Magazine for Magazine Management
; Applying general research techniques to new magazine development More and more articles in the trade press are focusing on new-magazine failures. Many of these articles stress the detailed research that preceded the launch of these publications. Can research really be at fault? The easy answer is
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The soul of a new magazine. (Launch Countdown)
Folio: the Magazine for Magazine Management
; ... industry publication whose mission is to provide authoritative news for top-level decision-makers. Magazines, like people, need a ... In what manner will you cover these subjects? Will you take a news approach? Service approach? Personality approach? * What is your ...
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NEW MAGAZINE TARGETING AREA BUSINESS IS UNVEILED
Evansville Courier & Press
; A new magazine catering to Tri-State businesses was unveiled Tuesday in Evansville. Business Wise Magazine, founded by the owners of White Light Photo, will be published six times a year. Kent Whitehead, a former photo systems manager for the Los Angeles Times, is president and publisher of the new
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CHAMBER UNVEILS NEW MAGAZINE THAT PROMOTES CHEYENNE
Wyoming Tribune-Eagle
; CHEYENNE -- A new magazine will put Cheyenne's best foot forward to business owners and others who are visiting or considering relocating here, local economic development leaders say. From the cover photo of Esther Hobart Morris' statue imposed against the Capitol and a blue sky, Images of Cheyenne
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Will your new magazine idea fly? Got a great idea for a magazine? Want to know if it has a chance in the real world? Learn how to gauge the feasibility of your concept.
Folio: the Magazine for Magazine Management
; Will your new magazine idea fly? A number of years ago, Jim Kobak, a publishing consultant, said that he could probably stand at any intersection, begin lecturing on how to start a magazine, and gather a crowd. This anecdote makes the point that there are a lot of people who dream of starting a
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