Ophthalmology: journals continue to flourish. (advertising in ophthalmology journals) (1992 Health-care Advertising Review: The Specialty Markets) (Industry Overview) Medical Marketing & Media | April 1, 1993 | COPYRIGHT 1993 Haymarket Media, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group. (Hide copyright information) Copyright

Big it's not, but the opthalmology market posts some of the strongest numbers in the survey.

Everything's relative. Although the total billings for the ophthalmology market may look skimpy at less than $11.1 million, that's only in comparison with totals for the larger specialty fields. For the second year in a row, the ophthalmology journals are doing very well indeed. That seemingly modest dollar total is 24.4 percent richer than in 1991. Further, the ophthalmology publications sold 10.3 percent more space to advertisers in 1992, and made the most of each sale by ...

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