Naming the blimp.(Goodyear Tire and Rubber Co.'s marketing strategy)(Column)

From: Rubber & Plastics News | Date: May 1, 2006| Author: | Copyright information

Byline: Edward Noga

What do you call a big bag of gas that is an unabashed self-promoter and the center of attention wherever he makes an appearance?

No, it's not (use the name of your least-favorite politician). It's the latest member of the Goodyear fleet of blimps, which doesn't have a name yet.

Living in Akron, I often hear that unique drone as the blimp ambles across the sky. Everyone looks up, even me, the jaded journalist who knows more about blimps than the average person could stomach.

The new baby needs a name. Goodyear has been holding a "name that ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Get the message? Sometimes a blimp is just a blimp, but it's usually a floating billboard, so a reporter invited to fly one becomes a cog in the publicity machine.(Suburban Living)
; ...in the sky! It's a blimp! It's a dirigible...corporation to ingrain its name in your head! Wait...harmless and cute as a blimp - especially someone...imitated by saying, Blimp! Thusly, the name was born. And Judd...He said flying the blimp reminded him of the...chair and guided the ...
Goodyear's new blimp looking for one good name before heading to Fla.
; ...in Ohio, there's a blimp with no name. Just a boring call...more patriotic; a name that reflects the...80-year history with the blimp. The Lauderdale Freedom...really that hard to name an oversized balloon? Consider where blimp comes from: a lieutenant...
INNOVATIVE SPIRIT: Goodyear Tire & Rubber Co. christens new airship at Wingfoot Lake hangar; Uniontown resident will get daylong ride after winning blimp-naming contest.
; ...launched a national contest to name its new blimp only to find the winner in the...thought it would be fun to enter the name-the-blimp contest. The name came to me and...pointed the browser to Goodyear's name-the-blimp Web site just minutes after the...
What's my name? A day with the new Goodear airship the prize in company's 'name the blimp' contest.
; ...Spirit of Goodyear in Akron. To name the blimp, Goodyear is hosting a Web site...representatives. Once it has a name, the blimp will be christened at its hangar...person who creates the winning name will get to use the blimp for a day, Goodyear said. The...
Goodyear Blimp Deflates in Akron, Ohio.
; ...graceful flight. Neighbors who live near the blimp's Wingfoot Lake hangar knew Akron's most...symbol was in trouble last night when the blimp's soft noise turned into a frightening...Gerald Hissem, slowly guided the deflating blimp nose down into woods after computer problems...
Blimp MY RIDE
; ...large boat churning in open waters, the blimp enters a barely perceptible turn. It's...opposite rudder. A long time passes before the blimp responds again. We wander through an ocean...environment. The slightest updraft lifts the blimp, and 1 wrestle a giant wheel to the right...
It's not so easy to fly that blimp during Pistons games.(Detroit Pistons)
; ...the Palace, there was a radio-controlled blimp floating over the stands, and who was flying...game earlier this month. I watched the blimp fly around before warm-ups, and during...tip-off, for some reason, even though the blimp was safely out of sight, I thought about...
HIGH-STAKES STRATEGY; WHAT'S IN A NAME?; A lot of money, perhaps, if consumers warm to it
; ...the name, spokeswoman Stacie Lange said. "It's a made-up name," Lange said. "The founders thought that it was catchy...Bonanza steakhouse chains, admits the story is blarney. The name was chosen to reflect the chain's Irish theme, and the Bennigan name was taken from an executive's grandmother's ...
BLIMP MY RIDE FOR GAMES AT FENWAY, KATHARINE BOARD HAS THE ULTIMATE SKY BOX
; ...Administration. Her parents were actually relieved when she became a blimp pilot. "My sister ran off at 14 or 15 and joined the circus...Fenway The six-year-old Hood Airship is the world's newest blimp. But by today's aeronautical standards, blimps are prehistoric, dinosaurs that date to the late 1800s. The ...
Advertising in the sky: Horizon Blue Cross Blue Shield of New Jersey's blimp is soaring across the state to market the company and the importance of health care.(The Last Word)
; ...Horizon says it's the only health insurer to operate a blimp and its blimp is one of only 20 in operation today worldwide. In its ninth consecutive year of touring, the blimp's current 22-week tour of New Jersey includes flights above...and the National Marble Tournament in Wildwood, N.J. The ...