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Lucerne price strategy: So far, so good; Incentives, fleet volume decline, but some dealers complain about sales.(News)(General Motors Corp.)
Automotive News
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May 1, 2006|
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COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Byline: Jamie LaReau
General Motors calls the Buick Lucerne the poster child for its pricing strategy: Keep transaction prices strong by controlling production and limiting fleet sales and incentive spending.
GM says it has increased retail sales of the new premium sedan and slashed incentives while keeping the average transaction price high.
Some Buick dealers, though, say their sales of the Lucerne are sluggish. They question whether GM is putting enough marketing resources behind the car.
In the first quarter of 2006, Buick sold 22,124 ...
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