Ice cream takes the cake: whip up a more value-added frozen dessert section that includes ice cream cakes--and celebrate year-round party profit.(ICE CREAM DESSERTS)

From: Frozen Food Age | Date: March 1, 2006| Author: | Copyright information

Ready to get the party started? For retailers looking to be a destination for their customers parties, that means partying up with a growing value-added frozen dessert: ice cream cakes, which according to industry data, compete in the $27.6 billion supermarket baked-cake category.

Overall, the frozen ice cream/ice milk desserts category is comprised of ice cream cakes, ice cream pies and ice cream rolls. For the 52 weeks ending Dec. 25, 2005, the category represented $131 million in dollar sales, and was up 8% versus the prior year, according to Information Resources Inc., ...

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