Palladium: a whiter shade of pale; Move over, white gold. If the new International Palladium Council has its way, retailers and consumers will prefer palladium.

Modern Jeweler | April 1, 2006| | Copyright

There's an old truism about ice cream that goes like this: Howard Johnson's (today it would be Baskin-Robbins) sells 28 flavors but half its sales are of vanilla. When it comes to white jewelry metals, white gold has long been the default option from a wide selection that includes platinum, silver, and, lately, titanium and tungsten. Now a brand new trade group, the International Palladium Council (IPC) wants to make that platinum group metal the new vanilla of precious white jewelry metals.

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Some say that's a tall order in an industry ...

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