The challenge for brands. (Building Brand Strength)

From: Directors & Boards | Date: June 22, 1993| Author: | Copyright information

The days of brands are not over. But the need to articulate the quality and value of a brand has never been greater.

It is my firm belief that the two main assets of any corporation are its people and its brands. While I believe that Seagram has many of the best, most talented, and dedicated people in the world, for purposes of this article I will focus on brands and their value in the marketplace.

There has been much debate, particularly since "Marlboro Friday," about the importance and future of brands in the value-conscious '90s. With a wide brush, many so-called experts are ...

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