Private banking: customized solutions for client needs. (Finance)

San Diego Business Journal | September 13, 1993| | Copyright

The term "private banking" is widely used in banking circles, but outside those circles, few know what it really means. Unlike "retail banking," which is a form of banking geared to meet the financial needs of the masses, private banking is a specialized and highly personal service designed to meet the needs of successful investors, entrepreneurs, business owners, executives, doctors, attorneys, accountants, consultants, and professionals who require more from a bank than basic "retail" products like checking and savings accounts. Private bankers can typically provide a wide ...

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