Hold the phone; Yes, that's China Mobile among the world's top brands. Here's why.(News)(China Mobile Communications Corp. rules the world with its brand image)

From: Advertising Age | Date: April 10, 2006 | Copyright information

Byline: NORMANDY MADDEN

[beijing] The world's top global brands are Microsoft, General Electric, Coca-Cola and China Mobile Communications.

China Mobile? Yes. According to the Brand Z Top 100 survey of global brands from WPP Group's Millward Brown Optimor research unit, the state-owned Chinese company falls into fourth place, with $39 billion in brand value.

That's despite the fact that the telecommunications giant does not sell services outside its home country and has not shown a strong aptitude for marketing. Even within China, its name doesn't even crop up with ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Debt-laden Vodafone shells out $750m for another 1 per cent of China Mobile
; THE MOBILE phone operator Vodafone...its stake in China Mobile, China's biggest mobile phone operator, by...its stake in China Mobile rise to 3.27...move came as China Mobile announced plans...shares in China Mobile] for ...
China Mobile moves in on SPs' turf
; China Mobile, the country's...Corp and Sohu.com. China Mobile, having teamed...areas. Insiders say China Mobile plans to pre-install...either with a mobile phone or on a PC using...be available on China Mobile's customized phones...service to the ...
China Mobile and Vodafone Conclude Alliance Agreement on Schedule.(Brief Article)
; China Mobile (H.K.) Ltd. completed an...giving the world's largest mobile phone company a foothold in Asia...fastest-growing cellular phone market. China Mobile, by completing the strategic...of about two percent in China Mobile for $2.5 billion in October...non-executive ...
Cash registers ring for China Mobile
; HONG KONG: China Mobile, the world's largest mobile phone operator by users, yesterday...in the mainland market. China Mobile's net profit for 2006 soared...Hong Kong-headquartered China Mobile registered over 300 million...Wang Jianzhou, chairman of China ...
China Mobile denies Indian foray
; China Mobile, country's leading mobile phone company, yesterday denied...yesterday reported that China Mobile (Hong Kong) Ltd is seeking...director and vice-president of China Mobile (Hong Kong) Ltd, last week...A senior executive with China Mobile ...
China Mobile in talks with Google to add Web services
; HONG KONG: China Mobile (Hong Kong...world's largest mobile phone service provider...services to mobile phone users," Wang...Wang said China Mobile would be...fourth-largest mobile phone service provider...subsidiary of China Mobile this March...
China Mobile PTCL bid fails
; China Mobile Communications has failed to bid for...the coming two months. Etisalat beat China Mobile and SingTel with a purchase price of US$2.5 billion. The price offered by China Mobile is US$1.409 billion and SingTel US$1.167 billion. China Mobile was not immediately ...
MTV in duet with China Mobile
; ...telecoms operator China Mobile, giving birth to...to partner with China Mobile," he added at a...From May 1, MTV and China Mobile will launch MTV...distributed on the mobile phone platform. Roedy...parts of the world. China Mobile's subscribers ...
China Mobile (HK) to spend US$ 8.5 billion to become world's largest mobile operator. (Recent Developments).(to acquire mobile phone network operators from China Mobile)(Brief Article)(Statistical Data Included)
; China Mobile (HK) has agreed to acquire mobile phone network operators in 8 Chinese provinces from its parent China Mobile for US$ 8.573 billion. At...million to raise its stake in China Mobile to 3.27%. The proceeds will...conclusion of the acquisition, China ...
China Mobile to spend US$ 8.5 billion to become world's largest mobile operator. (China).(Brief Article)(Statistical Data Included)
; China Mobile (HK) has agreed to acquire mobile phone network operators in 8 Chinese provinces from its parent China Mobile for US$ 8.573 billion. At...million to raise its stake in China Mobile (HK) to 3.27%. The proceeds...conclusion of the acquisition, China ...