University Press of Mississippi has exciting new titles: printing on demand and online sales also in demand.(Book Business)

From: The Mississippi Business Journal | Date: March 20, 2006| Author: | Copyright information

JACKSON -- It's a busy time at University Press of Mississippi (UPM) with a new sales initiative and increased sales due to exciting new titles and replacement sales as a result of Hurricane Katrina. At the state's only not-for-profit book publisher, the editorial program remains essentially the same but areas of emphasis are always being tweaked.

Director Seetha Srinivasan says UPM is using technology to make books available via the Internet. "We're pursuing it quite aggressively for printing on demand when traditional markets for books have been reached," she said. "When ...

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