The five-footed customer: fit your customer's foot when it is at its largest, and for the shape it takes when in motion. (shoe fitting)

From: Footwear News | Date: August 16, 1993| Author: | Copyright information

A number of shoe fitting facts are presented. Contrary to what many shoe experts believe, shoe fitting is not a very simple process. Customers are encouraged to try out shoes while they are still in the store in order to carefully judge their fit. In addition, customers can be assured of purchasing quality shoes that fit if they can avail themselves of a shoe store that has a wide size and width selection and a sufficiently trained sales staff.

Most shoe people, including the experienced ones, think they know when a shoe fits. But they really don't. Most assume they're fitting a foot or a ...

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