The build-to-order challenge: manufacturers are shifting from mass production to mass customization.(ASSEMBLY Planbook)

From: Assembly | Date: March 1, 2006| Author: | Copyright information

"Have it your way ... special orders don't upset us" was a snappy advertising jingle used many years ago to promote a popular fast-food chain. The company was touting its ability to serve customers build-to-order burgers.

[ILLUSTRATION OMITTED]

At the time, it was a radical concept that distinguished the restaurant from its competitors. Today, consumers have more choices than ever. And, the numbers and types of personalized products available are expected to skyrocket in the near future, as manufacturers in numerous industries shift from mass production to mass ...

Read all of this article with a FREE trial to HighBeam Research

Related newspaper, magazine, and trade journal articles from HighBeam Research

(Including press releases, facts, information, and biographies)

Satisfying customer preferences via mass customization and mass production.
; ...operational formats of mass production and mass customization, we note some...considers both mass production and mass customization as possible operational...questions for mass customization and mass production: (i) what is...
Mass customization in operations management: oxymoron or reality?(case study analysis)
; ...contended that mass customization was the process...displaced mass production as the primary...integrating mass production and customization into mass customization. Also, major...traditional mass production systems [4]. Therefore, mass ...
Improving customer satisfaction through mass customization
; ...illustrates, mass customization blends the...achieved through mass production. Furthermore...Similarly, mass production is chosen...environments. Mass customization provides...customization and mass production. The goal of mass customization ...
BLEND OF MASS CUSTOMIZATION AND PRODUCTION SATISFIES CUSTOMERS WHILE CONTROLLING COSTS: APPAREL MAKERS CAN BUILD BRAND LOYALTY AND GAIN INSIGHTS INTO CONSUMER BUYING HABITS.
; ...makers, the term mass customization brings to mind...already being mass produced. For...capabilities of a mass production environment...coexistence of mass customization and mass production, said Steven...discussion on mass customization at the ...
For each, their own: the strategic imperative of mass customization.
; ...proposition of mass customization starts exactly...The roots of mass customization date back...Compared to a mass production system, mass customization is characterized...turn, enabled mass customization on a larger...associated with mass ...
To each his own. (mass customization)
; ...American methods of mass production. Then Japan made the...said the same about mass production. It was just as revolutionary...two-thirds. The new trend of mass customization, or agile production...prices. The pioneers of mass customization, says...even beat--those of ...
Mass customization ... the next big thing? Competing in a commodity world ... the business perspective of mass customization.(THE NATURE OF COMPETITION: MASS CUSTOMIZATION)
; ...a commodity is a mass produced unspecialized...In other words, mass production and mass customization. The first constrains...model. As defined by mass production, this model serves...business model. ENTER MASS CUSTOMIZATION From cars to jeans...profitably is ...
Information Age Takes Businesses from Mass Production to Mass Customization.
; ...Age, mass marketing led to mass production. In the Information Age, mass marketing may be leading to mass customization. Customers will be able to...magazine says the road to mass customization already has an increasing...
MASS CUSTOMIZATION SEEKING MASS APPEAL.
; ...the full potential of mass customization -- producing individual...cost efficiencies of mass production -- hasn't been reached...closer to the goal. Mass customization offers not only the...gather to participate in mass customization can, when combined with...play ...
Expert agree: Mass customization is almost here
; ...fast track to shuttered windows. Mass customization, they say, is about to take center...including the business side." Mass customization Richard Morley, inventor of the...Another of his predictions is that "mass production will give way to fully distributed...and point-of-sale ...