Antioxidants: finding the right balance; An overview of the issues and new developments in a crowded antioxidant market.

Nutraceuticals World | March 1, 2006| | Copyright

Today's consumer is exposed to the term "antioxidants" now more than ever, as the mainstream media has stressed the importance of incorporating antioxidants into the diet. Consumers hear outlets like ABC News and CNN tout blueberries as an excellent antioxidant source and see high profile products, such as Snapple, publicize their antioxidant capacity. Unfortunately, a great deal of misinformation and confusion has been created. Consumers certainly recognize antioxidants as being "good" for them, but their understanding of exactly why and what they do is more limited.

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