Diageo Chateau & Estate Wines Launches Archetype Vineyards; Definitive Shiraz from Australia's Premier Wine Region - The Barossa.

Business Wire | March 28, 2006 | Copyright

NAPA, Calif. -- Recognizing the growth of the Australian wine category and American wine lovers' quest for Australian wines, Diageo Chateau and Estate Wines (NYSE:DEO)(LSE:DGE) is introducing Archetype, an exciting new set of sophisticated Australian Shiraz from the country's premier appellation, the Barossa. Shiraz is Australia's leading red grape variety and its true home is in the Barossa region, which produces some of the country's highest-rated wines.

The word archetype means an ideal example, the quintessence. According to Diageo Chateau & Estate Wines ...

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