Elizabeth Arden has become one of the first cosmetics companies to try to reach female consumers by advertising in men's magazines.(EUROPEAN NEWS)

From: Cosmetics International | Date: March 10, 2006 | Copyright information

ELIZABETH ARDEN has become one of the first cosmetics companies to try to reach female consumers by advertising in men's magazines. In conjunction with Esquire in the UK, Arden began a competition to find Britain's most "Provocative Woman' to promote its ...

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