Research notes: consumers turn from fizzy to still.(mineral water market) From: Grocer | Date: March 11, 2006| Author: Sejpal, Sapna | COPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

An increase in health consciousness has driven the growth of still mineral water, with consumers switching generally from fizzy soft drinks to healthier water. The total mineral water market has grown 5.6% to 282m [pounds sterling] as a result of new buyers entering the market, consumers purchasing more per trip and more frequently, possibly as a result of a slight decrease in price over the year.

The main area of growth is in still mineral water, up 18.1% year-on-year. ...

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