SURVIVE, THEN GROW\ TRUE VALUE IS READY TO FIGHT BIG-BOX RIVALS AFTER CLEARING UP FINANCES.(Business) From: The Cincinnati Post (Cincinnati, OH) | Date: March 25, 2006 | COPYRIGHT 2006 The Cincinnati Post. All rights reserved. Reproduced with the permission of the Dialog Corporation by Gale Group. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: Dave Carpenter Associated Press

CHICAGO -- True Value Co. CEO Lyle Heidemann spends a lot of his time shopping these days -- and that's a good thing for a chain that had lost its way in retail.

Roaming the aisles of big-box competitors and other retailers that have put hundreds of its member stores out of business, Heidemann and True Value are actively on the prowl for more customers after a restructuring that has cleaned up its financial problems and given it new momentum.

Whether it can regain business lost to home improvement behemoths Home Depot Inc. ...

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