Are you addressing the hobbyist market? Only 7% of the population has tried a musical instrument, but the other 93% would like to. Reaching out to them is a great way to stimulate your business.(BOB POPYK ON SELLING)

From: Music Trades | Date: March 1, 2006 | Copyright information

THIS WAS A HECK of a trade show in Anaheim. Hundreds and hundreds of manufacturers, both big and small, from all over the country, and tens of thousands of dealers from the far reaches of the planet as well. My sessions in the NAMM Idea Center had attendees from practically every state in the U.S including Alaska, plus many said hello from Australia, Europe, and Asia. I particularly enjoyed meeting Alexander Molnar, managing director of Eurhythmics Ltd., from Ukraine. He knows the s...

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