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Red Stripe beer gets role in summer movie. (The Firm)
Modern Brewery Age
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July 19, 1993
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COPYRIGHT 1993 Business Journals, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
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Labatt Importers has reported that Red Stripe beer receives prominent placement in "The Firm," one of the summer's more popular movies.
In the film, a character played by Gene Hackman tells Tom Cruise to help himself to a Red Stripe. Cruise opens a refrigerator and sees Red Stripe lining the shelves.
According to the importer, the high visibility of the brand could lead to increased sales. "Red Stripe is enjoying incredible success riding the wave of ...
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