Grain power.(2006 New Products Annual: baked goods)(Industry overview)

From: Prepared Foods | Date: March 1, 2006| Author: | Copyright information

* Grains are wholly

* Shifting health

* Think fast

Introductions in the baked goods category in 2005 were quite different than what has been seen in the past, almost fully attributable to the inclusion of new whole-grain introductions, as well as whole-grain extensions, from manufacturers big and small. Whole grains also opened the doors for more sophisticated positioning, such as heart health, but left little room for introductions that focused on "low in ..." positioning, such as low-fat and low-sugar. Convenience, however, managed to evolve even further, along ...

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