 "Reforma (México D.F., México)")
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Marketer / Heracles, el bombero.(Negocios)
Reforma (México D.F., México)
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March 17, 2006
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Byline: Horacio Marchand
Llegó Heracles (nombre cambiado) con entusiasmo. Era su primer dÃa de trabajo en esta empresa y ansiaba iniciar actividades como director de un área funcional.
Le presentaron a su equipo de más de 100 gentes y se aventó un discurso animado, de cambio, de hacer la diferencia.
El director general de la compañÃa lo habÃa contratado expresamente para que le ayudara a cambiar la organización, a hacerla más flexible, ágil, creativa, enfocada a oportunidades, ya que se lamentaba que su gente manejara el negocio "viendo ...
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