A man who has a burning desire to fight his corner.(John Catania, managing director, Swedish Match UK Sales)(Brief Article) From: Grocer | Date: February 25, 2006 | COPYRIGHT 2006 William Reed Ltd. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

The growth of 'fire corners' in many stores may sound like a health and safety issue but is great news for Swedish Match.

Fire corners are parts of the store where candles, matches and BBQ paraphernalia are grouped together. Consumers love it. And for John Catania, six months into his role as MD of Swedish Match UK Sales, the company behind Bryant & May, Cricket, Styx and Swan, it's a great opportunity.

Swedish Match is igniting sales of many products for whic...

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