Consuming Faith: Integrating Who We Are with What We Buy .(Book Review)

From: Journal of Religion and Popular Culture | Date: June 22, 2005 | Copyright information

Beaudoin, Tom. Lanham, MD: Sheed and Ward, 2003. 137 pp. $19.95 (USD). ISBN: 1580511384.

[1] In Consuming Faith: Integrating Who We Are with What We Buy, Tom Beaudoin tackles the problem of the power of corporate branding on American society, a problem that has largely been neglected by theologians. In response to an increasing power of brands to forge identities of consumers, especially younger consumers, he offers an idea of economic spirituality in the light of some N...

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