Enduring passion; the story of the Mercedes-Benz brand.(Brief Article)(Book Review)
From: SciTech Book News
|
Date: 3/1/2006
9780470018026
Enduring passion; the story of the Mercedes-Benz brand.
Butterfield, Leslie.
John Wiley & Sons
2005
271 pages
$49.95
Hardcover
TL215
Aimed at marketing professionals, this survey of the Mercedes-Benz brand begins with the separate invention of the first car in 1886 by Karl Benz and Gottlieb Daimler and their eventual merging in 1926, ...
COPYRIGHT 2006 Book News, Inc.
This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.
For permission to reuse this article, contact Copyright Clearance Center.