Youbet.com raises stakes in effort to get online gamblers back to the track.(horse racing the sport is making a comeback)

From: Los Angeles Business Journal | Date: February 6, 2006| Author: | Copyright information

In terms of online wagering, poker and fantasy football have exploded.

As for horse racing ... let's just say the fuse is lit.

No one is trying harder to set it off than Chuck Champion, chief executive of Woodland Hills-based Youbet.com Inc. The task before him is simple, but challenging: he wants to steer today's young hordes of online bettors toward their fathers' best bet, the ponies.

"Horse racing is relatively unknown to a younger audience," Champion said. "Our job is to educate those younger folks that it exists."

Just look at golf. "Older white males were ...

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