Discovery Lineup Fulfills a Vision; 'Dirty Jobs' Drives Ratings, Makes 'Everything' Possible.(Discovery Channel, "Everything You Need to Know About")

From: TelevisionWeek | Date: February 20, 2006| Author: Hibberd, James | Copyright information

Byline: James Hibberd

So far this year, running Discovery Channel has not been such a dirty job.

After a two-year ratings slide for the network, the under-the-radar hit "Dirty Jobs'' has helped Discovery crawl up 8 percent in prime time compared with last year, quarter to date, according to Nielsen Media Research.

"We're up in every single daypart. We've got a vision and it's really started to work-and this is the first time I've said that,'' said...

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