Calendars! The hottest PR vehicle.

From: Economic Times (New Delhi, India) | Date: February 22, 2006 | Copyright information

Byline: Aarti Razdan

Feb. 22--Hitherto, brand-sponsored calendars in India typically came in three varieties. You had the purely functional ones with big chunky dates in a forbidding grid; then there were the ones with pictures of sundry matinee idols or of scenic locales or of various divinities of the pantheon; and then there were those that have buxom women dressed for the kill smiling coquettishly into the camera -- these, often handed out by liquor marketers, usually adorn seamy highway bars and army barracks.

The thread of commonality that runs through all three ...

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