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Lexus leads way on interactive marketing.(Marketing)
From:
Automotive News
| Date:
February 13, 2006| Author:
Guyer, Lillie
| COPYRIGHT 2006 Crain Communications, Inc. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan. All inquiries regarding rights should be directed to the Gale Group.Copyright information
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Byline: Lillie Guyer
You didn't have to attend last month's Detroit auto show to watch Lexus Division introduce its redesigned LS 460 sedan. The flagship's unveiling was as close as your computer screen.
Lexus broadcast the presentation via streaming video on its Web site lexus.com/autoshow. Lexus also has provided programming from this year's Chicago and Los Angeles auto shows.
It has similar plans for the New York show in April. The Web site also...
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