Welcome to Marketerville, U.S.A. Sam's country grows up: Bentonville boasts spas, fine dining, golf galore.

Advertising Age | February 13, 2006| | Copyright

Byline: MYA FRAZIER

Back in 1984, Ed Clifford left Philadelphia to join Wal-Mart's 450 employees at the retailer's modest headquarters. The town he found on arriving in Bentonville was, by any stretch, a backwater.

"We didn't even have a working traffic light,'' recalls Mr. Clifford, president-CEO of the Bentonville/Bella Vista Chamber of Commerce. Today there are plenty of lights-and BMWs buzzing through them.

Gone are the days when Wal-Mart recruits, or Wal-Mart suppliers' salespeople, feared the moment that they had to tell their wives or ...

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