Record breaking advertising expenditure reaches $168 million in 2005.

From: Middle East and North Africa Business Report | Date: February 13, 2006 | Copyright information

Feb. 13--President of the International Advertising Association -- Jordan Chapter (IAA Jordan) Sharif Abukhadra announced during a press meeting held at the IAA Jordan headquarters that the year 2005 registered a record high in advertising expenditure of $162 million in 2005, up from $121 million in 2004, registering a 34 percent growth.

"The IAA Jordan believes that the upsurge in advertising expenditure comes as a result of true liberalization in many local market sectors, leading to increased competition. Companies operating in these key sectors are continuing to invest in ...

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