Animism: Natasha V. breathes life into her products.

From: Studio Photography & Design | Date: January 1, 2006| Author: | Copyright information

ANIMISM A primitive belief whereby animate and inanimate things are held to possess an innate soul.

Webster's II New College Dictionary

While followers of the Japanese Shinto religion may have believed that only natural objects contained life and spirit, Natasha V. sees it as her job to summon these elements in every product she shoots.

"Product photography tends to be dry and not so exciting, so I just try to add something a little bit more to each of the products I shoot; I do my best to turn a dead object into an animated thing and get it to look alive," says ...

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