Trust in your organization's future: building trust inside and out is a key part of the communicator's role as the corporate conscience.

From: Communication World | Date: January 1, 2006| Author: Beslin, Ralph; Reddin, Chitra | Copyright information

In his book Trust ... From Sophocles to Spin (Icon Books, 2004), prominent British academic Kieron O'Hara considers trust the most vital political and business issue of our times. Illustrating the scope of the issue and the global impact of declining trust, he commented in a speech at the Deloitte Leaders Forum in Toronto in June 2005: "The EU constitution is a treaty that needs to be ratified by 25 countries. France and Holland have both rejected it in recent referendums. This is ...

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