50 most powerful black women in business: from the executive suite to the BE 100s, these dynamos are changing the direction of American business.(Cover story)

Black Enterprise | February 1, 2006| | Copyright

POWER. WHAT IS IT AND WHO HAS IT? CORPORATE muscle is defined by an executive's ability to have some bearing on the direction of a company. "There may be different degrees, but if you can influence decision making at a company, that is power," says Jerri DeVard, senior vice president of marketing and brand management at the telecom giant Verizon. "You can give your input, but that's not influence. You have to have the ability to impact the actual outcome. Power is the result of influence."

Membership in the corporate elite doesn't come easy. It requires having the ...

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