Entrepreneur Column. From: Entrepreneur Column (Entrepreneur.com) | Date: February 2, 2006 | COPYRIGHT 2006 Entrepreneur Column. This material is published under license from the publisher through the Gale Group, Farmington Hills, Michigan.  All inquiries regarding rights should be directed to the Gale Group.Copyright information

Byline: James Casparie

Feb. 2--Every entrepreneur believes in their heart of hearts that their business is truly worthy of getting funded. Thus, they can't understand why this one aspect of building a business is so hard. Surely everyone should be able to see what an outstanding opportunity is being offered by your business! What is it that investors see that keeps them from investing? Why do so many entrepreneurs seem to make the same basic mistakes over and over again?...

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