From sales manager to coach.(feedback and suggestions are ways to improve performance)

From: Industrial Distribution | Date: February 1, 2006 | Copyright information

Jack Keough, Editor/Associate Publisher

Being a Good Coach is the Key to Being a Good Sales Manager

Not too long ago, a relative of mine who was an outstanding salesperson for a national retail company was offered a promotion to become sales manager. He turned down the job at first because he enjoyed the independence of being an outside salesperson.

The pressure to take the job increased until he agreed to accept the position. He hated it at first, ...

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