Discounter performance robust. (discount stores) (The 1993 NACDS Marketplace Conference: Building Alliances) (Industry Overview)

From: Chain Drug Review | Date: June 21, 1993 | Copyright information

NEW YORK--Of all the mass retail formats, none fared better in the recession than discount stores.

Price and selection are the two big reasons why, but discount store operators, led by Wal-Mart Stores Inc., must also be credited for their extensive efforts to upgrade outlets and improve the quality of the merchandise they offer.

"The most successful discounters have done a good job of creating an environment attractive to former department store shoppers," says Management Horizons discount store specialist Kimberly Hendrix.

The combination of an upscale atmosphere in key ...

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