GIN'LL FIX IT; Trendy vodkas stole its thunder - but now, rebottled, rebranded and refreshed, G&T has got its sparkle back.

The Daily Mail (London, England) | January 29, 2006 | Copyright

Byline: GRAHAM WRAY

Once, not so long ago, no one at the bar was smarter than the chap with the gin and tonic in his hand. Generally it was Gordon's - there was nothing as edgy as its groundbreaking cinema ad with the boulder of ice crashing through green glass and bubbles - and Schweppes. It was simple. It tasted good.

Everyone was at it.

Then the vodka revolution arrived.

Smirnoff's sexy ads, Absolut's witty word puns, groovy bottles... A convenient urban myth that you don't get hangovers on vodka... Billboards awash with models, ...

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