HERMES PARFUMS' EARTHLY DELIGHT.(launch of Terre d'Hermes)

WWD | January 6, 2006| | Copyright

Byline: Jennifer Weil, with contributions from Matthew W.Evans and Ellen Groves

PARIS -- Terre d'Hermes, due out in March, is meant to be an olfactive embodiment of man.

"He is an alchemist, who lives standing with his feet in the earth and his head in the stars," said Veronique Gautier, chief executive officer of Hermes Parfums. "He can transform what is rough into something refined."

She likened "his" powers -- and the men's scent -- to the artisanal process through which Hermes creates its luxury products.

The name Terre d'Hermes ...

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